“I was a real nerd and loved learning so that focus on education led to me getting a scholarship to Oxford University, which ultimately changed my life.”īashir flourished at university, becoming president of the Oxford Union, where she welcomed notable speakers.Īlongside Nobel Prize winners and amazing artists, had a huge impact on my ambition-it shattered the ceilings I had on the potential impact I could have.”Īfter stints working in investment banking at Goldman Sachs and private equity at the Blackstone Group, Bashir earned an MBA at Harvard, fell in love with tech, and in 2012 decided to build Peek with cofounder “I grew up in the north of England in a conservative Pakistani community with immigrant parents, which I meant didn’t have a lot of role models growing up,” Bashir says. Bashir has garnered major accolades, having been named one of Forbes’ 30 Under 30, Fast Company's 100 Most Creative People, and Vanity Fair's Next Establishment. The pent-up demand also means it’s better to reserve in advance to ensure you get to do the experiences you’re excited about,” Bashir says.Īs one of the few women CEOs who have raised more than US$50 million for her company-including from leading tech investors such as “Consumers want greater flexibility and don’t want to go back to waiting in line. According to Bashir, this shift in consumer behavior has been slowly happening for several years, but has been accelerated by the pandemic.
“We’re now really excited about the future as travel is seeing a massive comeback and the experience economy is continuing to rapidly grow.”Īdvance online bookings on are up nearly 50% compared to pre-pandemic times. we got through it, and we helped the thousands of businesses we partner with to do the same,” Bashir says. “It was the most difficult time in my career, but.
But soon after the emergence of the pandemic, bookings dropped to zero seemingly overnight.
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